Our Story

Kristen Bell and Dax Shepard are parents who believe there is no such thing as other people’s children. (Though they reserve the right to deny that when it’s diaper duty time.) They are two of hello bello’s co-founders and they started the company because they believe all babies deserve the best, which means all parents need access to affordable, premium products. To fulfill that dream, we’re making better stuff for babies, parents, and the planet – at far lower prices, made possible by partnering exclusively with Walmart.

Our Mission

At hello bello, we have one simple goal: to eliminate the choice many parents have to make – deciding between what’s best for their kids and best for their budget. We believe in premium for all because every baby deserves the best.

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Our Brand Promises

Premium For All

Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we believe every child deserves the best.

Happier Babies, Happier Planet

We will be handing this place over to our tiny humans someday, which is why our products are carefully crafted to be safe and effective for babies and better for their world.

Our Parent Pledge

We created hello bello because parenting is hard. And near impossible to do alone. Our pledge is to join you, in our small way, for life’s messiest, stinkiest, most unmissable joy – parenthood. We’re here to be a part of your village.

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Our Standards

We know we’re not perfect (c'mon, who is?), but we try really, really, really, really hard to create better products for our babies. And to simply be a better company, too.

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