#HBLemonAid Hashtag Campaign Rules and Procedures

Hello Bello and Alex's Lemonade Foundation invite you to join in on the fun of the August Lemonade Stand Bundle Box by giving you the opportunity to submit the hashtag #HBLemonAid (the “Hashtag”) on Twitter, Facebook and Instagram along with a photo of the box (the “Submission”), and help raise money as detailed below (the “Campaign”). These Rules and Procedures are subject to change at any time at the sole discretion of Hello Bello.

Eligibility: The Campaign is open to all individuals who are eighteen (18) years of age or older and who are located in the fifty (50) United States, including the District of Columbia or Canada (collectively, “Geographic Area”) with a valid Twitter, Facebook and/or Instagram account. 

Campaign Period and Restrictions: The Campaign will begin at 12:01am PT on August 3, 2020 and end at 11:59pm PT on August 31, 2020 (“Campaign Period”). The Campaign will be conducted pursuant to these Rules and Procedures.

How to Participate via Instagram, Twitter, or Facebook: During the Campaign Period, use your personal account to upload your Submission with the Hashtag (“Instagram Submission”). Your submission must be publicly accessible to be valid. Data rates may apply. 

The Donation: Your Submission must include the Hashtag to trigger the donation. Misspelled hashtags will not be counted. Hashtag is not case-sensitive.

Each qualifying Submission will amount to a one dollar ($1) donation from Hello Bello, subject to a maximum of ten thousand (10,000) qualifying Submissions being made. No donation or payment is required by you to participate in the Campaign.

General Conditions: By submitting your Submission, you agree that Hello Bello and its licensees, assignees, successors and affiliates may, but are not obliged to, use your Submission, including your name, image, picture, performance, likeness, voice, and biographical information (“Persona”) as captured therein, together with any other material, perpetually, in any manner or media, anywhere in the world, for any purpose. Purposes include, but are not limited to, using your Submission in broadcast on-air, on Hello Bello’s website located at www.hellobello.com and www.hellobello.ca and in advertising for the Campaign on-air and off-air. You agree that Hello Bello may adapt, translate or otherwise edit your Submission. You shall have no right of approval, no claim to further compensation, and no claim arising out of any use by Hello Bello of your Submission or your Persona. You waive any moral rights in and to your Submission.

You represent that: (a) the Submission was created by and is original to you; (b) you are the sole owner of all rights in and to the Submission; (c) the Submission does not violate the rights of any third party; (d) you have the full and exclusive right and authority to grant the rights contained in these Rules and

Procedures; (e) the agreements made in these terms do not in any way conflict with any existing commitment on your part; and (f) the Submission does not contain material that is violent, pornographic, obscene, illegal, inappropriate, or racially or morally offensive, or that breaches any terms of use of Twitter, Facebook or Instagram.

If you do not want your Submission to be broadcast and used by Hello Bello, please do not participate.

Hello Bello may, in its sole discretion, void any Submissions (and/or disqualify persons making Submissions) that are automated or duplicates or that it believes otherwise violate these Rules and Procedures. Hello Bello may request that Twitter, Facebook and/or Instagram remove any Submissions that do not comply with the applicable platform terms of use. Hello Bello reserves the right, in its sole discretion, to withdraw the transmission of any Submission and/or to terminate or suspend the Campaign at any point.

Caution: Any attempt by you or anyone else to deliberately damage any online service, mobile phone service, or website, tamper with the Campaign process, or otherwise undermine the legitimate operation of the Campaign is a violation of criminal and civil laws and should such an attempt be made, Hello Bello reserves the right to seek damages and/or other remedies to the fullest extent permitted by law.

Disputes: These Rules and Procedures, are governed by, and will be construed in accordance with, the laws of the state of California, and the forum and venue for any dispute shall be in California.