Hello Bello + Dr. Seuss

The stories of Dr. Seuss have been some of our favorites since our own parents were diaper-wrapping our booties. When presented with the opportunity to bring some of these Seussian worlds into our diaper designs and products through a partnership with Dr. Seuss Enterprises, we were thrilled.

As any person is, Dr. Seuss was a product of his time. As time passed, however, Seuss began to regret some of his works. It's widely accepted that his book, "Horton Hears a Who!" was an apology and he went on to write many books with themes of inclusion and tolerance.

Dr. Seuss Enterprises, working with a panel of experts, including educators, reviewed their catalog of titles and made the decision last year to cease publication and licensing of six books that portray people in ways that are hurtful and wrong.

After their bold decision to discontinue several books that contained insensitive images, we’re pleased to release these new diaper designs and products inspired by the positive message of the classic book “Oh, the Places You’ll Go!”

We fully support Dr. Seuss Enterprises’ mission of supporting all children and families with messages of hope, inspiration, inclusion, and friendship. We also share its commitment to making meaningful change.

To help continue the conversation of diversity and inclusivity, we are hosting a campaign to raise awareness and money for the Thurgood Marshall College Fund to support their efforts to transform the lives of students at historically black colleges and universities and predominantly black institutions.